Happy Camper Wines go after RV crowd

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HappyCamperWines(JulianneCrane)

Recently I spotted a ‘Happy Camper Wines‘ display and it brought a smile to my face.

Back in 2007, when I was writing a weekly RV column for The Spokesman-Review, I wrote about this wine label.

At that time I interviewed the Happy Camper proprietor Jeffrey Dye about this niche-market wine.

“We wanted to produce a wine that celebrates the freedom of the great outdoors,” he said.

Happy Camper Wines, whose slogan is “getting to where life is good,” came out with three varietals – chardonnay, cabernet sauvignon and merlot – in 2006. Suggested retail price is less than $9 a bottle.

“It speaks to a young and young-at-heart market,” he said.

Dye approached illustrator Buster O’Connor of eye4 inc to develop the brand’s label designs and copy.

“Happy Camper is definitely targeted at the RV and summer outdoor crowd,” said O’Connor from his office in Gainesville, Fla.

“The label tries to encompass the spirit of adventure and camaraderie that RV people have,” he said.

Photos: Happy Camper wine display at Huckleberry’s in Spokane, Wash. (Julianne Crane)

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